[E-Commerce]

Industry Background

E-commerce is developing rapidly in our country and has gained large market shares during the past few years in China. Several globally leading e-commerce platforms include Alibaba and Jingdong. With the advances of technology, the development of the society and the increase of productivity, especially with the great improvement in resource allocation efficiency contributed to by information technology, the number of network users and online shoppers in China is increasing year by year.

The current e-commerce industry mainly runs in two models: Comprehensive E-commerce and Vertical E-commerce. The comprehensive e-commerce platforms provide various kinds of commodities and services represented by Alibaba and Jingdong; and the vertical e-commerce platforms provide commodities and services of specific industries and types, represented by Zhaogang, Jiuxian and SF Express.

Current Challenges：

■ The demographic dividend is diminishing gradually and the ability to obtain active users is not as easy as it was before.

■ Fake commodities frequently appear on several e-commerce platforms, which has led to negative word-of-mouth for the e-commerce industry. The quality of commodities has become a concern for customers. The medium and high-end commodities tend to be transferred to offline real economy.

■ Delayed and deficient after-sales services and increasing customer complaints reduce the user satisfaction and activeness.

■ Uncontrollable logistics services cannot keep pace with the rapid development of the e-commerce industry, which has created a bottleneck in the e-commerce industry.

■ The rapid technological development has brought new e-commerce models, which has provided new development opportunities, increased industry competition and accelerated the industry transformation.

Our Experience

Hiwin E-commerce Software Platform was built with PHP plus Mysql. Due to its cluster deployment technical architecture, high availability, high performance, easy expansibility and easy integration, it provides more professional e-commerce system product suites for large, medium and small enterprises and supports personalized integration and deployment modes. Through multiple product iterations and business accumulations, it supports various site building models, including own platform e-commerce, vertical e-commerce and comprehensive e-commerce, and various business models, including B2B, B2C and B2B2C. With one single system, different business models and diversified operational requirements can be easily accomplished via simple deployment settings.

The advantages of our solution include:

■ Support various business models and can be easily deployed and transformed;

■ Multilevel distribution model for rapid extension of customers;

■ Self-owned store cashier system for online and offline integration and resource integration;

■ Independent user center and payment center for high data security;

■ The large data center presents data for current development status and future forecasts of the platform to enterprise managers and provides effective supporting data for operational decisions and precision marketing.